It’s a Super Bowl Ad that’s an 836 character long URL printed in The New York Times that helps you burn the one calorie difference between Miller Lite and Michelob Ultra. Simple, really. 

🏆 One Show: 1x Gold, 2x Silver, 1x Merit
🏆 D&AD: 1x Graphite, 2x Wood, 3x Shortlist
🏆 Cannes: 1x Bronze, 2x Shortlist
🏆 ANDYs Shortlist


Creative Team: Drew Butler (AD), Paul Carpenter (ACD CW), Guiga Cunha (ACD AD), Evan Schultz (CD), Ale Juli (CD), myself (CW)